To be a continuously growing world class company we shall

• Harness our growth potential and sustain profitable growth.
• Deliver high quality and cost competitive products and be the first choice of customers.
• Create an inspiring work environment to unleash the creative energy of people.
• Achieve excellence in enterprise management.
• Be respected corporate citizen, ensure clean and green environment and develop vibrant communities around us.

• To attain 16 million ton liquid steel capacity through technological up-gradation, operational efficiency and expansion; to produce steel at international standards of cost and quality; and to meet the aspirations of the stakeholders.

• Expand plant capacity to 6.3 Mt by 2010-11, with the mission to expand further in subsequent phases as per the Corporate plan.
• Be amongst top five lowest cost liquid steel producers in the world by 2009-10.
• Achieve higher levels of customer satisfaction than competitors.
• Vibrant Work culture in the organization.
• Be recognized as an excellent business organization.
• Be proactive in conserving environment, maintaining high levels of safety and addressing social concerns.