| I ||Initiative ||Have a self-propelled & proactive approach.|
| D ||Decisiveness ||Decide with speed & clarity.|
| E ||Ethics ||Be consistent with professional & moral values.|
| A ||Accountability ||Take responsibility for actions.|
| L ||Leadership ||Lead by example.|
| S ||Speed ||Demonstrate swiftness and efficiency in everything we do.||
- Achieve Gross Margin to Turnover ratio > 10%.
- Plan for finishing mill to integrate with 7.3 Mt capacity and commission the same by 2017-18.
- Achieve rated capacity of new & revamped units by 2017-18.
- Capture markets for high-end value added products by focusing on sector specific applications and customer needs.
- Achieve leadership in Energy consumption by achieving 5.6 Gcal/tcs by 2017-18.
- Globalisation of operations through acquisition of mines and setting up of marketing network abroad.
- Diversify through operationalizing of Bhilwara Mines, setting up of Pelletization plant, DRI-EAF (Direct Reduced Iron in Electric Arc Furnace) unit, Wheel & Axle Plants.
- Create a high performance and safe work culture by nurturing talent and developing leaders.
- To grow in harmony with the environment & communities around us.