To be the most efficient steel maker having the largest single location shore based steel plant in the country.

Core Values
I Initiative Have a self-propelled & proactive approach.
D Decisiveness Decide with speed & clarity.
E Ethics Be consistent with professional & moral values.
A Accountability Take responsibility for actions.
L Leadership Lead by example.
S Speed Demonstrate swiftness and efficiency in everything we do.
  • Achieve Gross Margin to Turnover ratio > 10%.
  • Plan for finishing mill to integrate with 7.3 Mt capacity and commission the same by 2017-18.
  • Achieve rated capacity of new & revamped units by 2017-18.
  • Capture markets for high-end value added products by focusing on sector specific applications and customer needs.
  • Achieve leadership in Energy consumption by achieving 5.6 Gcal/tcs by 2017-18.
  • Globalisation of operations through acquisition of mines and setting up of marketing network abroad.
  • Diversify through operationalizing of Bhilwara Mines, setting up of Pelletization plant, DRI-EAF (Direct Reduced Iron in Electric Arc Furnace) unit, Wheel & Axle Plants.
  • Create a high performance and safe work culture by nurturing talent and developing leaders.
  • To grow in harmony with the environment & communities around us.