To be the most efficient steel maker having the largest single location shore based steel plant in the country.
Core Values
| I | Initiative | Have a self-propelled & proactive approach. |
| D | Decisiveness | Decide with speed & clarity. |
| E | Ethics | Be consistent with professional & moral values. |
| A | Accountability | Take responsibility for actions. |
| L | Leadership | Lead by example. |
| S | Speed | Demonstrate swiftness and efficiency in everything we do. |